Challenge

• Developing the physical representation of the overall Starbucks brand in store design, branding, graphics, wayfinding, and storytelling
• Developing the capabilities and people in all design disciplines to execute rapid international growth

 

 

AIRVISION

Arthur Rubinfeld, former President and Chief Creative Officer, Starbucks Coffee Company, led the continuing evolution and enhancement of the Starbucks Coffee, Starbucks Reserve, and Evolution Fresh brands. He created the environmentally-sustainable material palette for store design and Starbucks Reserve Roasteries.

 

 

Challenge

Cricket Wireless wanted to exploit the growth opportunities presented by their unique low monthly price, no subscription, mobile phone service. They needed strategic growth expertise to rapidly expand. 

AIRVISION

• Analyzed Cricket’s existing customer base
• Created new market entry strategies
• Developed new market plans for store growth
• Led overall new store expansion

Challenge

$450M public company, Oakley, was known as a unique, high-quality, leading-edge product design company as a sunglass and accessories manufacturer with a limited retail presence.

AIRVISION

• Built an in-house retail management team
• Completed retail concept ideation
• Developed strategic plan for store expansion
• Led real estate development process, including lease review and negotiations
• Provided real estate analytics, including GEO-demographics and hot-spot mapping

Outcome

Oakley was acquired by Luxottica, the largest sunglass lifestyle company in the world.

Challenge

Adidas wanted to build a super-premium brand aligned with their advanced technology orientation. Adidas was executing a new store design that combined brand positioning, customer wayfinding, and overall brand integration.

AIRVISION

• Identified flagship real estate in the SOHO area of New York City
• Designed new flagship location build-out
• Developed fixturing and wayfinding for new, high-end "sports" concept

Challenge

In an effort to drive consumer engagement, Microsoft established a high-touch retail environment and was looking for strategic growth and market differentiation advice.

AIRVISION

• Partnered with a consumer research firm to outline strategic growth for Microsoft’s retail footprint
• Drafted retail store operating procedures
• Identified potential flagship store locations in Manhattan

Challenge

By 2002, Gateway Computer was the U.S. leader in personal computers, personal electronics, and technology. Gateway Computer had been in business for over 15 years as a value-oriented manufacturer and direct retailer of computers and related hardware. Beginning in 2002, Gateway expanded into lines of consumer electronics, yet Gateway’s brand and in-store experience did not match the lifestyle orientation of their new product lines.

AIRVISION

Working directly with Gateway CEO Ted Waitt, AIRVISION:

• Designed Gateway’s new in-store brand execution, completely redesigning the in-store experience
• Led opening of 3 new prototype stores and the renovation of over 200 stores to fit the new brand design in less than 6 months

Outcome

As a result of this work, Gateway stock tripled in value in 6 months, after which the company was sold.

Challenge

Il Fornaio, a privately held restaurant corporation, needed help conceiving a new design that would leverage their white tablecloth operational expertise.

AIRVISION

• Developed a new growth concept that leveraged the brand equity of Il Fornaio’s established fine dining concept
• Positioned the new concept to be a major growth vehicle for Il Fornaio, including developing a national real estate development plan
• Created a highly profitable economic model to support rapid growth
• Developed and prioritized operational cornerstones that became the guiding parameters of the concept
• Designed a new store concept and layout that integrated a strong environment, fixtures, merchandising, iconography, menu systems, labels, and packaging
• Selected and negotiated “A” site locations for the new concept to be tested

Outcome

After new growth concept was tested in “A” locations, Il Fornaio’s parent company purchased The Corner Bakery Cafe chain.

Challenge

Potbelly, a private rapidly growing fast casual “Hot concept” restaurant chain, wanted to establish their restaurant expansion and operational expertise. 

AIRVISION

• Provided strategic planning, assisted with store development process, and worked closely with management to meet the company’s growth goals
• Developed short- and mid-range growth plans
• Assisted in recruiting and building the in-house store development department

Outcome

Potbelly went public in 2013. They have over 400 locations in the U.S., and they are growing in the Middle East and other world markets.

Challenge

Privately-held Omaha Steaks had 80 retail locations and wanted to expand their retail store footprint and elevate their store design to match the premium branding of their products.

AIRVISION

• Analyzed the Omaha Steaks customer base and brand attributes
• Developed entirely new retail design, including signage and wayfinding graphics
• Quantified expansion strategy
• Executed their retail expansion while educating internal executives

Challenge

America’s Mart (Atlanta, Georgia), America’s leading specialty tradeshow management company, sought a rebranding of their flagship lighting industry tradeshow, "LightFair."

AIRVISION

• Redesigned brand logotype and tagline with a signature brand color and typography
• Developed and implemented new convention show branding, layout, and communication platform
• Developed design show signage, graphics, layout, and architectural icons
• Created and executed a public relations plan that successfully leveraged new brand positioning